News
Home > News > Content
Huawei Seeks To Defend European Gains With Mid-priced Honor 10 Phone
- May 16, 2018 -

LONDON (Reuters) - China's Huawei is targeting Europe with a new smartphone that costs half of what premium phones from Samsung and Apple do as it stakes out market share gains in its biggest region outside its home base.

Europe is key for Huawei beyond China, because it has been excluded from the lucrative U.S. market based on unspecified national security concerns the government has leveled against Chinese firms Huawei and ZTE.

The new Honor 10, launched in China last month, is being introduced in Western Europe's five largest national markets on Tuesday, with 21 additional international markets from Asia to Africa to follow.

The new phone, part of the mid-priced Honor line, will retail for 400 pounds (449 euros), it said.