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Exposing Huawei Da Vinci Plan Or Threatening NVIDIA
- Jul 13, 2018 -

According to the foreign media the information report, Huawei is currently launching a new project codenamed "Project Da Vinci" for the Da Vinci project. The tasks of this project include: developing a new Huawei AI chip for the data center, supporting voice in the cloud. And applications such as image recognition.

It is understood that the implementation of this "Da Vinci" project is Xu Zhijun, the chairman of Huawei's rotation, who is also responsible for overseeing the company's business strategy and research and development. “Applying artificial intelligence to make our products and solutions more competitive is the top priority of our work,” Xu Zhijun said at a company industry analyst meeting in Shenzhen in April. Previously, Huawei executives had publicly expressed their interest in artificial intelligence, and the company has added AI features to products such as smartphones.

Informed sources also revealed that every month, Huawei executives will discuss with colleagues how to introduce artificial intelligence into all products and services of the company, from telecom base stations and cloud data centers to smart phones and surveillance cameras. The development of the AI chip is also a key component of the project. A Huawei insider said that the engineers at Huawei's semiconductor division HiSilicon were responsible for designing the Chinese company's own AI chip for running on servers in the data center. Although Huawei currently uses NVIDIA chips to add artificial intelligence to its servers, it hopes to gradually reduce its reliance on US companies.

Some commentators said that this is the first time Huawei has entered a highly competitive market. Given the products and services that Huawei uses extensively among wireless carriers worldwide, the presence of the Da Vinci project can have a significant impact. Foreign media believe that Huawei's strategy may pose challenges to Nvidia. In the most recent quarter, China was the second largest market for NVIDIA, accounting for 23.5% of its revenue.

Creating a replacement for Nvidia will be a tough fight. The US company enjoys an almost monopoly position in the chip market, and these chips power the computationally intensive process of deep learning algorithms. Many companies rely heavily on NVIDIA to bring AI into their products. Although it has been difficult to replace Nvidia, Huawei has already challenged other large US technology providers. Huawei used Qualcomm chips in almost all Huawei phones. However, in the past seven years, it has become a reliable competitor of Qualcomm by developing its own mobile chips and accumulating more and more essential patents related to wireless technology. The flagship smartphone released by Huawei last year is equipped with its own chipset, including artificial intelligence.