Remember the ad for Portrait mode on the Apple iPhone 7 Plus that takes place in a barbershop? First released nearly a year ago, the ad was named Best in Show at the 97th ADA Awards. The annual event honors work done in the creative arts, which includes advertising. The commercial is set in a small barbershop in a small town. After one of the barbers in the quiet shop finishes with a customer, another barber snaps his portrait using the Apple iPhone 7 Plus. The portrait hangs in the window where it catches the attention of a passer-by who stops to get his haircut. And his portrait is snapped with the iPhone 7 Plus after his hair cut is done. And now there are two portraits in the window.
One by one, people are drawn into the barbershop by the increasing gallery of customers. Is it the sartorial prowess of the barber, or does credit go to the blurred bokeh background of the portraits, achieved by using Portrait mode on the iPhone 7 Plus? Only their hair stylist knows for sure.
The ad won an ADC Black Cube for Best in Show, an ADC Gold Cube for Best in Motion and Film Craft, and a Gold Cube. Prior to "Barbers," Apple released an ad for the iPhone 7 Plus Portrait mode called "The City." In this ad, a busy street full of people suddenly disappear when a couple discovers each other, which leads to Portrait mode photos snapped on the iPhone 7 Plus. You can find that ad directly below, while the award winning "Barber" can be seen at the top of this story.
- 3G Mobile Phone Selection
- WCDMA Basic Introduction
- Mobile Phones Are Practical And Easy To Use In ...
- 3G Mobile Application
- What Is A 3G Smart Phone?
- Key Phone Fault Solution
- WCDMA Technical Features
- 3G Mobile Phone Use Advantage
- 3G Mobile Phone Wireless Interface
- The Ministry Of Industry And Information Techno...
- Huawei Y3 2018 Goes Official As The Company's F...
- Oppo F7 Review
- Motorola Moto G6 In For Review
- 据报谷歌为 Android 加入亮屏时间管理工具
- 微软的手机策略聚焦在「Microsoft Launcher」和「Your Phone」上
- Nokia 6 Review: Affordable Mid-ranger Is On Fig...
- Latest Smartphone From TECNO, The Camon X, Unve...
- Report: Microsoft And Quanta Are Building A New...
- Oppo F7 Review
- HTC U12+ To Come With Translucent Color Option,...